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smile and motion

Privacy Policy

Welcome to smile and motion

Your trust is important to us, and we’re committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you interact with us online, over the phone, or in person. It also highlights your rights and choices regarding your information.

What this policy covers

This Privacy Policy ("Policy") is issued on behalf of Smile and Motion ("Smile and Motion," "we," "our," or "us").

It describes our policies and procedures regarding the collection, use, and protection of personal information from individuals who use our website and communicate with us via email, text messages, phone calls, and in person. Throughout this Policy, these uses and interactions are collectively referred to as our "Services."

Please note, this policy does not apply to the collection or processing of medical and health-related information, which is covered under our HIPAA Notice of Privacy Practices.

Information we collect

Personal Information
This includes information that can directly identify you, such as:

  • Name

  • Email address

  • Login credentials

  • Communicate with us via email, text, phone, or in person.

  • Schedule appointments, consultations, or other interactions.

Providing Personal Information is voluntary, but certain services may not be available without it. We ensure all Personal Information is handled in accordance with applicable privacy laws.

Other Information
This refers to non-identifiable data, which may include:

  • Technical details about your device (e.g., operating system, browser type).

  • Your IP address and referral URLs.

  • Interaction metrics such as page views, clicks, and location data (if enabled).

Our systems automatically collect this information during your interaction with the Site. Aggregated or anonymized data, derived from Personal Information but no longer identifiable, also falls into this category.

Changes to this policy

Cookies and Similar Technologies
At Smile and Motion, we use cookies to enhance your experience and understand how you interact with our website. Cookies are small alphanumeric identifiers transferred to your computer’s hard drive through your web browser. These technologies help us:

  • Recognize you and your personalized settings.

  • Monitor aggregate usage.

  • Optimize web traffic routing for an improved user experience.

Most browsers allow you to disable or limit cookies. However, please note that certain features or areas of our website may not be fully functional if cookies are disabled. In addition to cookies, we may use pixel tags, web beacons, or similar technologies to track how users engage with our website and email communications. Currently, our website does not respond to "Do Not Track" (DNT) signals.

 
Third-Party Analytics
We use third-party analytics tools, such as Google Analytics, to better understand how visitors find and interact with our website. Google Analytics collects data such as:

  • Frequency of visits.

  • Pages visited.

  • Referring websites.

This information helps us improve our website and services, as well as deliver relevant advertising. You can learn more about Google Analytics’ privacy practices here and opt-out using the Google Analytics Opt-out Browser Add-on.

 
Remarketing and Advertising
To provide you with more relevant ads, we may use third-party remarketing services. These services allow us to display ads on other websites you visit after interacting with our site. You can adjust your preferences or opt out directly with these providers:

How we use the information we collect

How We Use Your Information


We use the personal information we collect to:

  • Provide and improve our dental and orthodontic services.

  • Respond to your inquiries and schedule appointments.

  • Send updates about your treatment or other relevant communications.

  • Process payments and manage billing.

  • Announcements and Marketing

  • To inform you about other opportunities, events, or services in which you may be interested.

 

You can opt out of receiving newsletters and other promotional or marketing emails from us at any time by clicking the unsubscribe, opt-out, or similar link at the bottom of any such emails. Please note we may still contact you in connection with your account or for other administrative, non-marketing purposes.

Disclosure of your data

We will not sell or share  your Personal Information to third parties for makerting purposes. We may share your Personal Information with affiliates within our company group (subject to their compliance with this Policy) and as needed to fulfill the purposes described in the “USE OF YOUR DATA” section above, including:

  • With our service providers, such as our third-party scheduling platform and analytics, communications, and customer/technical support providers, who are only permitted to use the data on our behalf;

  • Legal requirements, as necessary to exercise or defend our rights or comply with applicable law or orders from law enforcement and other governmental authorities;

  • Publicly posted content If you post comments, images, and other content to a location which is public-facing, including any public-facing Websites, Apps, storage locations, or social media, your posted information will be publicly viewable.

  • With your consent We may share some or all of your information to any other third party with your affirmative consent. For instance, we may display personal testimonials of satisfied customers on our website in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us.

  • Additionally, in the event of a merger, consolidation, sale, or transfer of all or substantially all of our assets or business, one of the assets that would generally be transferred is the data we have collected, which would be transferred subject to this Policy.

Data security

We value your trust and confidence and are committed to taking reasonable and appropriate precautions to safeguard the information we collect. This includes partnering with service providers who prioritize privacy and security as much as we do. We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Internet is not completely safe and network security measures are not completely protective or impenetrable under all circumstances. We cannot guarantee the security of your information all of the time. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so. If you have any questions about the security of our services, please contact us.

Your Privacy Choices

  • You can request details about:

    • Categories of personal information collected.

    • Sources of personal information.

    • Purpose of collection or sale.

    • Third parties with whom information is shared.

    • Specific pieces of information collected about you.

  • Identity verification is required before processing the request.

  • You can request deletion of your personal information, subject to the following exceptions:

  • Completing transactions or fulfilling contracts.

  • Detecting and protecting against illegal activities.

  • Debugging and error repair.

  • Internal and lawful uses aligned with your expectations.

  • Compliance with legal obligations.


How to Exercise Your Rights

  • Submit a Request:

  • Verification Process:

    • Provide details of your request for clarity.

    • Submit sufficient information to confirm your identity or authority.

    • No account creation is required for making a request.

  • Limitations:

    • The business will only use provided personal information for verifying the request.

Preferences and opting out

Other than usage Information that is automatically connected when you visit our website, you are not required to provide personal information to us and you can choose not to do so. If you do provide personal information to us, for example, your name and email address, you can decide to decline future communications. If you have previously signed up to receive information about our Services, you may unsubscribe or opt out of future marketing communications from us by clicking the unsubscribe link on any email marketing communication you receive.

Use by children

  • Intended Audience: The site is not directed at children under 13.

  • Parental Responsibility:

    • If a parent or guardian discovers that their child has provided personal information:

      • They should contact the site (contact details are available at the end of the policy).

      • Upon notification, the site will take reasonable steps to remove the data.

  • Retention Standards:

    • Data removal is subject to legally required or permitted retention standards. This means:

      • If certain laws require the retention of information for a specific period, the site will comply.

Changes to this policy

We review this Policy at least annually and reserve the right to modify it at any time. We encourage you to review it frequently to stay informed about how we handle your personal information.

If we make a material change to this Policy, we will notify you either at the email address we have on file or by posting a notice on our website before the change takes effect. All updates and modifications to this Policy will be posted on our website.

By continuing to use our services after any updates to this Policy, you acknowledge and agree to the processing of personal information as described in the revised Policy.

Contact information

If you have any questions about this Policy or how we handle your personal information, please contact us:

Email:  hello@smileandmotion.com

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